Google Analytics Intelligence - Intelligically Intelligent analysis! by Stuti Sabharwal

As we all are aware that Google analytics has always shown a good position among all analysis tools. It has been improving everyday and recently launched its new feature which is known as Google Analytics Intelligence. It is one of the most advance feature till now. Google Analytics has tried to provide more detailed info on traffic through this feature.Webmasters can track more traffic data with Intelligence Engine on daily, weekly or monthly parameters.

The Google Analytics Intelligence Engine provides custom and autmatic alerts that will show you where your site is growing or decreasing. Through custom you can set your alerts for your traffic patterns. These custom alerts can be modified anytime through dashboard while automatic alerts are set by Google Analytics and cannot be modified. While you are setting up these alerts Google Analytic will show you option to mail these alerts so like before you can get these alerts in your mail also.

How to set up custom alerts?

Setting up custom alert is very easy. Login to your Google Analytics account and from the left meny click on Intelligence (Beta) where you will see 'Create a custom alert' link. From there you can set the custom alerts. These alerts can be seen for any of the above timeframes (Daily, Weekly, Monthly).

The reports generated through these alerts are very thorough I.e. if your visits are decrasing then Intelligence will show you what are the factors of this decreament. If your visits have dropped on a certain keyword then it will show a red bullet with that keyword. If your visits have decreased in a particular city then it will mark the city name and the percentage of dropping numbers.

The most attractive feature of Google Analytics Intelligence is that you can share this report with others also by selecting their profile while setting up the alerts.

So we can see that Google Analytics is becoming more n more advanced in web analysis and reporting. It is indeed good for webmasters who cannot afford expensive web analysis software.